Destination Management System (DMS)

Destination Management System (DMS)

Il DMS (Destination Management System) è una piattaforma web open source che permette agli operatori del territorio (Comuni, organizzazioni turistiche, Consorzi, Enti territoriali e di promozione, Camere di Commercio, Parchi, etc) di presentare e gestire la propria offerta turistica: marketing territoriale. Il portale aggrega e mostra informazioni culturali, naturalistiche, tipicità, attività a fianco di promozioni, eventi, booking online. Ogni struttura, dall’albergo al ristorante, dal negozio al produttore, avrà un proprio sito internet aggiornabile in autonomia in cui presentare la propria attività e le proprie offerte anche con materiale multimediale. I turisti-clienti possono navigare comodamente, anche da smartphone, interagendo direttamente con gli attori sfruttando il Social Media Marketing e la sua portata virale.


The DMS (
Destination Management System) is an open source web platform that allows local operators to promote and manage their tourist offer: territorial marketing.What is a DMS

This portal aggregates texts, images, videos and so on offering information about cultural and naturalistic landmarks, typical products and activities together with promotions, events and online booking. Every single operator – from hotels to restaurants, from shops to producers – will update and manage its own website to promote its activities and offers.

Tourists/customers can easily navigate the website from their mobile devices or laptops and can interact with operators exploiting the viral nature of Social Media Marketing

 

The value of DMS&Booking

  • SEO e SEM: enhanced search engine positioning and, as a consequence, sales increase
  • Possibility for the operators to manage their own information
  • User friendly interface to add offers/promotions
  • Completely accessible from mobile devices
  • Georeferencing (and social-georeferencong)
  • Possibility to get email addresses and other marketing information from registered users
  • High interaction with users (eg online CHAT, MY Holiday, Facebook, and so on)

Who can be interested in a DMS

  • Tourims bodies
  • Municipalities, Provinces, Regions
  • Chambers of Commerce
  • Territorial bodies
  • Associations, local and promotional bodies
  • Hotels, Restaurants, commercial activities
  • Tourism Operators
  • Operators of cultural attractions, parks and gardens
  • Museums, Libraries, Archives
  • Theatres and Cinemas

 

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